Why Media?

 

We create media content tailored to reach unreached and spiritually curious audiences across a wide range of worldviews, including Muslim, Buddhist, secular and post-Christian cultures. Using media, we assist the local church to share the message of salvation among the nations. We focus on using the best media for the people we are seeking to reach. In some areas, this means we use radio, while in other areas the internet or smartphone apps better serve the audience. In more remote places, we can load content onto micro SD cards and use portable media players to get the gospel into the hands of those who so desperately need to hear it.

 

“How then will they call on him in whom they have not believed? And how are they to believe in him of whom they have never heard? And how are they to hear without someone preaching? And how are they to preach unless they are sent? As it is written, ‘How beautiful are the feet of those who preach the good news!’”
Romans 10:14-15, ESV

 

Global Stats

 

8 Billion People 

17,428 People Groups 

7,415 Unreached People Groups 

3.37 Billion People in Unreached People Groups

 

 

 

Canadian Stats

 

21.5% of Canadians are born elsewhere

 

Most speak other languages at home

1 in 2 Torontonians are immigrants

 

52% identify as visible minorities  

 

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5.31 BILLION

Unique mobile phone users

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4.95 BILLION

Internet users

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4.62 BILLION

Active social media users

 

 

Radio Stats

 

Radio is listened to weekly by more than 3 billion people around the world

Approx. 2/3 of the world or oral learners

  

Pop quiz time! Can you guess how much time people aged 16-64 spend on the following?zThe Internet?

6 hours and 58 minutes.

3 hours and 20 minutes.

2 hours and 27 minutes.

1 hour and 1 minute.

55 minutes.

 

And how are users accessing the Internet?