Mission, Vision & Values


To reach the world for Christ using mass media so that lasting fruit is produced.


The purpose of TWR Canada is to assist the Church to fulfill the command of Jesus Christ to make disciples of all peoples, and to do so by using and making available mass media to:

  • proclaim the Gospel of salvation to as many people as possible;
  • instruct believers in Biblical doctrine and daily Christ-like living; and
  • model our message through our corporate and cooperative relationships.




God's Word [2 Tim. 3:16]

We believe in the verbal and plenary inspiration of the Old and New Testaments; that they are infallible, inerrant in the original writings, and the final authority for faith and life.

Prayer & Faith [Jer. 33:3]

We are committed to God’s direction for our ministry through prayer, which is our most fundamental demonstration of worship and dependence on the Lord. As a faith mission, our planning and daily work is permeated by fervent prayer as we discern and submit ourselves to God’s leading.

Integrity [Psalm 41:12]

We are committed to the development of Christian character and a Christlike manner in all that we do, living and working above reproach.

Church [Col. 1:24]

We believe the local church is the unique and divinely ordained instrument on earth in God's purpose to glorify Himself.

Excellence [Phil. 4:8]

In all our ministries, we seek excellence that is reflected in the quality of our personnel and in the efficient use of the most appropriate technology in ministry.

Accountability [2 Cor. 8:21]

We are committed to pursue the highest ethical standards to ensure the stewardship of time, resources and relationships entrusted to us are responsibly accounted for before God.

Partnerships [Rom. 12:4-5]

We are committed to partnership with like-minded mission organizations, indigenous and sending churches for follow-up, discipleship, leadership, multiplication and church planting.

Respect [Rom.12:10]

We are committed to the dignity of individuals. We are committed to our stakeholders (employees, partners, cooperative broadcasters, individual investors, churches, listeners) who are both our equals, and whom God has called as His choice servants to join in the Kingdom work.

Servant Attitude [Eph.6:7]

We are servants of our Lord Jesus Christ. We give ourselves to the highest good for our brothers and sisters in Christ, enabling them to advance the vision and strategies which God has entrusted to us and them in their communities, cities, countries and regions.

Innovation [Psalm 96:3]

We are committed to a collaborative spirit characterized by creativity, appropriate and innovative technologies, openness to risk, aggressive expansion, proactive attitudes, and application of biblical truth to changing needs.