Unreached People Groups: Who are They and why do we Care About Them? - Trans World Radio Canada

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  • Mar11Wed

    Unreached People Groups: Who are They and why do we Care About Them?

    March 11, 2020 by the TWR Canada Team
    Filed Under:
    Unreached People Groups
    There are many people in the world right now who have never heard the name of Jesus. It’s hard to imagine never meeting a single Christian or hearing about the Christian faith, but there are many people in many cultures who, statistically, will most likely never have the chance to meet a Christian or hear about Christ. We want to be the hands and feet of Jesus for these unreached people groups.

    Unreached people groups are groups of people that are less than two per cent Christian. These people groups need outside assistance to reach their people with the gospel because of their lack of resources and lack of Christ-followers among them. Out of nearly 17,300 people groups in the world, 42.6 per cent are unreached (Joshua Project). This means that UPGs can be found everywhere⁠—in both remote and heavily populated areas, in non-literate and literate societies and in developed and developing countries. UPGs can be minorities in a country or the majority population of a country.

    While it is true that these UPGs can be found everywhere, a vast majority are in the 10/40 Window which is the area of North Africa, the Middle East and Asia that’s between 10 degrees north and 40 degrees north latitude. Around 61 per cent of the individuals here live in an unreached people group.



    Why do we care about these unreached people? It’s simple. We care about them because Jesus cares about them.

    Jesus Christ commanded us to go and make disciples of all nations (Matthew 28:19-20), which includes unreached people groups. This command is one of the driving forces behind our ministry, but there’s more. We are also commanded to love: “‘You shall love the Lord your God [… and] you shall love your neighbour as yourself.’ There is no other commandment greater than these” Mark 12:30-31 (ESV). Our motivation to love others comes from the love that God displayed by placing Jesus on the cross. 1 John 4:10-11 says, “In this is love, not that we have loved God but that he loved us and sent his Son to be the propitiation for our sins. Beloved, if God so loved us, we also ought to love one another” (ESV). Christ died for all people in all nations because he loves them. What better way to show that we care about these unreached people than to show them the love of Christ by sharing with them the good news!

    Many of these unreached people groups are also either illiterate or oral learners, meaning their preferred learning method is through listening and speaking, not reading written words. How do we reach these people with the love of Christ? TWR Canada’s answer is media. Through audio and visual programming, we are able to communicate more effectively to these UPGs, using the learning style that suits their needs. Our media projects are reaching into unreached communities and sharing with them the love of Christ.

    Our ultimate purpose in going into all the world and proclaiming the gospel is to see individuals, families and communities come to know Jesus Christ as their personal Saviour. Some day we will see all nations worshipping God together, and how exciting to know we were privileged to be part of the work!

    “After this I looked, and behold, a great multitude that no one could number, from every nation, from all tribes and peoples and languages, standing before the throne and before the Lamb, clothed in white robes, with palm branches in their hands, and crying out with a loud voice, ‘Salvation belongs to our God who sits on the throne, and to the Lamb!’  And all the angels were standing around the throne and around the elders and the four living creatures, and they fell on their faces before the throne and worshipped God, saying, ‘Amen! Blessing and glory and wisdom and thanksgiving and honour and power and might be to our God forever and ever! Amen” (Revelation 7:9-12 ESV).

    Would you consider partnering with us to reach the unreached by showing Christ’s love through the message of salvation?

    Next week we’ll share with you about the largest UPG in Canada. Until then, you can learn more about UPGs and how we are working to bring the hope of Christ to those who wouldn’t otherwise have the opportunity to hear the good news on our website.


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